Zeal at 4am in Taipei, I rarely stay up but make an exception for the hoteliers I truly admire. The announcement of the world’s 50 best hotels, or the Oscar awards of the hospitality industry, deserves my precious time as the chairs of the academy and recognized hoteliers gather in London, and impatiently wait for the result. The list of 2024 indeed reflects the post-COVID frenzy for luxury travel and accommodations and also delivers a clear view about the developmental trend and prospect in hospitality.